The sensory world of Room 101 Cigars


In this episode Franca discusses the sensory world of Room 101 Cigars with Matt Booth.

Learn about the key principles that drive Matt’s personal and business activities. He has a special way to describe his cigars using emotions. However, Matt also pays attention to the olfactory and gustatory language and to the way it affects branding, as well as, inversely, to how branding affects sensory. We also talk about his top priorities when creating a new blend, reviews ethics and intangible cultural heritage.


Matt says “I maintain a steadfast resolve to both explore my personal interest and connection to tobacco – specifically in cigar form – as well as introduce fans and potential fans of our culture and community to my personal approach and reflection of what it is that we do. I also prefer high thread count bedding materials and am an ongoing fan of interpretive dance as well as many other forms of artistic expression.”

Visit to discover his world.



Listen to podcast episode 43, “The sensory world of Room 101 Cigars”

here or on your favorite podcast player app


We exist to serve independent information and do not sell cigars, nor cigar ads.

If you enjoy our podcast, won’t you take a moment and write a short review and rate the show on Apple? It would really help us if you let us know what you like in our work, what your favorite episode or guest was, how you found our podcast, or if Franca used any particular strange word… 🙂

On top of allowing us to provide the content you’d like most, it would help us keep the good mood, as this quality information is free to you, but is a cost to us.


You can also review us on Podchaser:

Podchaser - Cigar Sense Podcast


This podcast is brought to you by Cigar Sense founders and paid members. With the free Cigar Sense membership, you can obtain personalized recommendations of cigars that best suit your unique individual tastes. In a few simple steps, you can see what your top cigar picks are from the thousands of cigars available on the market. You can also explore sensory and other cigar attributes as Cigar Sense helps you better understand what you like and dislike in a cigar.

Be sure to subscribe to Cigar Sense Podcast so that you don’t miss a single episode, and while you’re at it, won’t you take a moment to write a short review and rate the show? It would be greatly appreciated!


Leave a Reply