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Tag: sensory

Off the beaten track business growth

Leading edge growth strategies for cigar businesses

Cigar businesses have been growing since the nineties thanks to rising consumer demand and marketing approaches such as advertising in […]

cigar education, consumer analytics, sensory
"How do I identify the right flavor notes?"

How do we identify the “right” flavors in a cigar?

How do we manage to identify the right flavors in a cigar? Are the “right” notes those that my favorite […]

cigar education, cigar tasting, sensory
substantiating characteristics

How “off” is my perception?

  Asking ourselves how “off” is our perception when learning or refining our tasting skills is very common. Discerning consumers […]

cigar education, cigar tasting, sensory
El Artista 3rd generation innovation

El Artista – 3rd generation innovation

  In this episode, industrial engineer Radhames Rodriguez discusses the benefits of Tabacalera El Artista vertical integration from farms to […]

podcast, reviews, sensory, supply chain
Aroma standards

Aroma standards for learning and marketing

  Many people ask us how to train to identify cigar aromas. A lot could be said on this very […]

aroma standards, cigar education, sensory, sensory marketing
On cigar reviews - usefulness and standards

On cigar reviews – usefulness and standards

  In this episode, Randy Griggs and Franca discuss about cigar reviews, their usefulness for consumers and whether some standards […]

deontology, podcast, reviews, sensory
The sensory world of Room 101 Cigars

The sensory world of Room 101 Cigars

  In this episode Franca discusses the sensory world of Room 101 Cigars with Matt Booth. Learn about the key […]

branding, Matt Booth, podcast, Room 101, sensory
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