Leading edge growth strategies for cigar businesses
Cigar businesses have been growing since the nineties thanks to rising consumer demand and marketing approaches such as advertising in […]
How do we identify the “right” flavors in a cigar?
How do we manage to identify the right flavors in a cigar? Are the “right” notes those that my favorite […]
How “off” is my perception?
Asking ourselves how “off” is our perception when learning or refining our tasting skills is very common. Discerning consumers […]
El Artista – 3rd generation innovation
In this episode, industrial engineer Radhames Rodriguez discusses the benefits of Tabacalera El Artista vertical integration from farms to […]
Aroma standards for learning and marketing
Many people ask us how to train to identify cigar aromas. A lot could be said on this very […]
On cigar reviews – usefulness and standards
In this episode, Randy Griggs and Franca discuss about cigar reviews, their usefulness for consumers and whether some standards […]
The sensory world of Room 101 Cigars
In this episode Franca discusses the sensory world of Room 101 Cigars with Matt Booth. Learn about the key […]
