Premium Cigar Consumer Survey

 

We’d like to thank all the aficionados who participated in the survey that we conducted starting in June 2014.  We targeted premium cigar smokers through linkedin, twitter, botl.org, puff.com, reddit.com/r/cigars, and cigarfederation.com. The objective of the survey was to gather market data to help shape the Cigar Sense service offerings we’ve been planning since early this year.

We received data from about 400 unique respondents, principally from the USA, and are pleased to share the highlights with you, as many respondents have inquired about the outcome.  To be clear, this is an informal, unscientific survey and its responses do not represent a statistically significant sample of the millions of cigar consumers.  Nonetheless, we found the responses interesting, and they did serve our market research needs.

Let’s review some of the data, starting with how long aficionados have smoked premium cigars. 41% of them have been smoking for 3-9 years:

How long have been smoking

 

The majority (52%) smoke weekly, 32% smoke daily and 9% smoke more than one cigar a day:

How often smoke

 

67% of the respondents consider themselves knowledgeable:

Knowledge in premium cigars

 

Not as many can regularly identify flavors when they smoke their cigar:

Identify flavors

 

In all cases, flavor is a very important criterion for the selection or enjoyment of a cigar, with 87% of cigar smokers indicating that flavor is the most important factor in their choice of cigars.

Flavor importance

 

The respondents use various sources of information for cigars they might want to try. The most commoly used are blogs/forums, followed by local tobacconists and printed magazines.

Sources for advice

 

When aficionados try a new cigar recommended by their selected sources, 23% are extremely satisfied.

Source satisfaction

 

48% state that their advisor(s) understand their unique, individual preferences in cigars.

Source understands unique preferences

 

However, there is space for personalized expert recommendations fitting the unique preferences of aficionados: 52% of the respondents are very or somewhat interested in such service:

Interest in personalized recommendations

 

As a token of our gratitude, we promised to randomly award one respondent every two hundred valid responses we received. Ryan Ramplin has received this beautiful Dupont MaxiJet torch lighter:

Dupont_maxijet_mat_black

 

The complete information collected via this survey will only be used by Cigar Sense and will not be sold to any third party.

Featured image : Ryan Ramplin

 

EDITED 2018 : Cigar Sense is currently providing detailed, anonymized consumer preferences statistics available to manufacturers and distributors who are looking at meeting their customers demand across the world.

Share this with your friends!