Is more cigar choice really better? Today we have a plethora of choices of premium cigars. We discuss how more cigar choice is better and what are the possible motivations for people to choose from many cigars or from less.
Quick episode summary
Is having more cigar choice a better way to satisfy our needs?
Choosing between the best or “good enough for me”
Why do some people always want to try all new cigars?
How do we know what is the best for us?
What about consumers who want what is familiar?
How can we fill the gap between a wide choice and preserve our taste?
References
Barry Schwartz https://en.wikipedia.org/wiki/Barry_Schwartz_(psychologist)
Cigar Sense free membership https://www.cigarsense.com/
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