Why isn’t this SKU selling better?
What would make consumers like it better?
Which blend should we lead with when entering a new market?
Understanding and meeting consumer needs and expectations drives successful products and customer loyalty.
Consumers are evolving – they are more knowledgeable and want to be listened to. They have particular tastes, which mainly depend on their culture. Making them happy means more return customers, more word-of-mouth, more sales.
Cigar Sense’s mission has been and will continue to be the help to consumers in finding the products that best suit their tastes. We now also help cigar makers and marketers to find the best products that fit their target markets, so they can make the best strategic choices for the benefit of both, industry and consumers. We provide our insights through cigar sensory analysis and consumer fit reports, “what if” analyses, focus groups, surveys and more.
“We have benefited from Cigar Sense’s key global consumer insights and are now integrating them in our strategic decision making process. I strongly recommend Cigar Sense for any consumer research in the cigar industry.”
– Sam Reuter, Oettinger Davidoff’s Head of Product Development and Strategic Innovation
“Price is a very important factor when deciding upon introducing a new line. With the help from Cigar Sense, much of the guess work was ruled out and we were dealing with actual facts. Based on my experience, I would definitely recommend Cigar Sense services to any cigar manufacturer and will use them myself for our future projects.”
– Mel Shah, Bombay Tobak’s Founder