Where are women different from men when it is about enjoying or choosing to buy a cigar? Franca discusses about women, cigars and pleasure with Giulia Remorino Ibry.
Italian, she has a philosophical and psychoanalytical background. She has professional experience as clinician, professor and in the courts for the psychological protection of minors. Next to conferences, workshops, publications and her daily psychotherapy work, she is also President of the Association she founded in Milan, Human in Progress, to fight for the weakest against any form of discrimination.
In spite of their biological advantage when compared to men, fewer women enjoy fine cigars. Women are well connected to earth, they would great ambassadors for the prevention of the premium cigars extinction. Men and women also differ in the type of knowledge, need for information and motivations when they make a purchasing decision. This episode provides useful information on how cigar companies can reach women in their messaging.